107 ViewsConsumers in India can choose between local and global cosmetic products when making purchasing decisions, with some consumers preferring local labels while others choosing more established global names. Cosmetic products have long been an integral part of human culture. Ayurveda texts from ancient India mention various natural ingredients used for improving beauty. Nowadays, India boasts an exploding beauty industry featuring numerous makeup brands offering innovative yet high-quality products. Key features of cosmetic products 1. Diverse Offerings: The Indian cosmetic market boasts an abundance of skincare, haircare, makeup, fragrances and…
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